Jennifer Dias

Jennifer plays an integral role in developing complex automotive marketing strategies based on internal dealership data. As an expert in CRM, DMS, CDP and first party data analysis and usage, she continues to leverage her more than 12 years experience in automotive and BDC management into new technology and AI integrations to create, maintain, and grow quality leads resulting in higher conversions and increased close rates while decreasing defections. She works closely with our digital and account management teams to continually grow variable and fixed operations while leveraging automation, outbound efforts and providing industry specific research, competitive analysis, and secret shopper reporting. As a local Bakersfield resident, she spends time with her cats, her son, and enjoys her short drives to Disneyland as often as possible. Her love for data, strategy, and piecing together solutions likely began with the love of legos she still enjoys today! Jennifer is heart and passion behind forward moving projects bound to find new ways to better solutions.