About Us

Amber Boatwright is an integral part of the SSA team, bringing a dynamic blend of creativity, strategic insight, and a steadfast commitment to excellence. At SSA, the focus is on crafting innovative strategies that connect clients with their audiences, using unconventional ideas to set them apart in their markets. Amber exemplifies this vision, channeling her strong work ethic—instilled by her hardworking parents—and a passion for perseverance into her daily work. Hailing from Cleveland, Ohio, Amber earned her bachelor's degree in Visual Communications Technology from Bowling Green State University. Her diverse professional background includes training at Walt Disney World, media buying, event planning, graphic design, and client services. This wide-ranging expertise enables her to excel in a variety of industries, including broadcast media, automotive, casinos, and digital platforms. Amber plays a key role in overseeing marketing budgets and project management at SSA, ensuring seamless execution and optimal outcomes for clients. Her ability to foster meaningful relationships with clients and media partners alike is a testament to her dedication to their success. Collaborating closely with the CEO, she drives operational efficiency and delivers impactful results that align with SSA's culture of innovation and excellence. For Amber, the most rewarding aspect of her work is witnessing the success of clients and building enduring partnerships that thrive on trust and creativity. Her professional journey and collaborative approach embody SSA's relentless pursuit of pushing boundaries and constantly evolving to exceed client expectations.

With over 15 years of experience, Haley is a seasoned Executive Assistant and Human Resources professional known for supporting leadership teams and optimizing HR operations across diverse industries. Adept at executive support, Haley excels in scheduling, travel coordination, and communication management, ensuring seamless operations in fast-paced environments. Bringing a strong HR background, Haley specializes in recruitment, onboarding, employee relations, compliance, and policy development. With expertise in workforce planning, employee training, and labor law compliance, she has successfully handled EDD claims, Labor Board hearings, and complex HR cases. Her ability to streamline processes and develop effective employee handbooks has driven operational efficiency across organizations. A proven leader in team-building, Haley has managed multi-state HR teams, fostered strong client relationships, and played a key role in business growth initiatives. Her accomplishments include breaking national sales records in the staffing industry and achieving diamond-level recognition at Manpower for cultivating a loyal base of associates and clients. With a blend of strategic executive support and operational leadership, Haley is dedicated to enhancing organizational performance and effectiveness.

With over 20 years of experience, Mireya Solis-Martin has an extensive background in Human Resources. Her HR work history has been in many industries including education, broadcasting, non-profit, marketing & advertising. Throughout her time, she has developed her skills in Accounting, People Management, Labor Relations, Recruitment/Outreach, Administration, Compensation and Employee Training. Mireya considers herself a true business partner and believes collaboration and communication with employees is key to the success of any organization. Mireya takes pride in her strong work ethic, unwavering integrity, and being a forward-thinker. She is constantly seeking opportunities to help her community. She has built and maintained professional relationships with local leaders, and community and grassroots organizations continue to be a driving factor of her career. Mireya sees every day as an opportunity to grow, connect, and innovate as a professional.

With over 30 years of experience in advertising and marketing—spanning high-profile local agencies and a successful tenure with Comcast Advertising—Kim Eidson brings a passion for delivering meaningful, measurable results. Her career has been shaped by a simple but powerful philosophy: be the kind of partner she'd want for her own business. That means being solutions-driven, relentlessly client-focused, and always ready to go the extra mile. Kim thrives on truly understanding her clients—their challenges, their goals, and what keeps them up at night. She believes the best strategies come from digging deep, asking the right questions, and crafting tailored solutions that build trust and long-term success. To Kim, a client's business is more than just a brand—it's their heart—and she works to keep it beating strong. When exploring her next chapter, Kim was drawn to the energy and vision of SSA. The agency's innovative spirit and strong leadership gave her goosebumps—a rare but unmistakable sign that she'd found something special. She knows firsthand that an agency is only as strong as its team, and she brings the expertise, empathy, and resilience to help clients navigate even the most challenging seasons. Though not a Central California native, Kim has proudly called Clovis home for over 30 years. Both of her daughters are proud graduates of Clovis Unified and Fresno State, and now the next generation is following in their footsteps. Outside of work, Kim and her husband are always up for an adventure—cycling, hiking, kayaking, or spending quality time with their grand-kids.

At SSA, Stacie embraces the agency's core values of loyalty, collaboration, hard work, and responsiveness, which she believes set SSA apart. With over 12 years of experience at the agency, Stacie views her role as more than just a job—it's a fulfilling career within a family-like environment dedicated to delivering exceptional results. Her expertise in media buying, digital media, and research reinforces the agency's commitment to excellence and innovative solutions. A graduate of California State University, Chico, Stacie brings extensive experience in customer development, research, and organizational partnerships. As a client lead, she oversees project management, creative solutions, and digital media analytics, ensuring seamless execution and impactful results. Her diverse background spans event management, national nonprofit fundraising, and public relations for both non- and for-profit organizations. Stacie's expertise also extends to digital advertising, where she is Google Certified and continuously advances her knowledge to stay ahead of emerging marketing trends. Her dedication to ongoing education and strategic thinking enhances client campaigns, driving meaningful engagement and success.

For more than fifteen years, Josh has been turning big ideas into award-winning creative that gets results. With experience in hospitality, entertainment, education, retail, and nonprofits, he brings a versatile perspective and a strong strategic eye to every brand he works with. His career has taken him across the country—Atlanta, Indianapolis, Nashville, and Alabama—before returning home to Clovis, CA, where he was born and raised. As a designer and director, Josh is passionate about art direction, brand development, creative brainstorming, and campaigns that genuinely connect with audiences. He's always curious, constantly challenging the norm, and driven to translate creativity into measurable success. When he's off the clock, you'll likely find him using his "adult money" to build Legos, design and play board games, or get lost in a great book.

Kirsten Santacruz embodies the values of dedication, collaboration, and exceptional client service. With a strong focus on the automotive industry, Kirsten brings extensive experience and a deep understanding of emerging automotive trends, client needs, and tailored product solutions. She is passionate about building long-term partnerships that drive client success and reflect the organization's commitment to excellence. Kirsten's expertise lies in managing complex accounts and delivering strategic solutions that enhance customer satisfaction. Her ability to combine strong communication skills with an analytical approach allows her to guide clients through the ever-evolving automotive landscape, ensuring seamless project execution and impactful results. A proven leader in account management, Kirsten excels at developing creative strategies to meet business objectives, improve operational efficiency, and foster sustainable growth. Her diverse background in relationship-building and customer development has solidified her reputation as a trusted advisor who consistently exceeds client expectations. Kirsten is driven by a passion for innovation and continuous improvement, staying ahead of industry trends to deliver results-oriented solutions. Her strategic mindset and unwavering focus on client success make her an invaluable asset to both her team and her partners in the automotive sector.

Stephanie is a skilled professional with a passion for business communications and emerging media. She earned her bachelor's degree in Business Communications with a concentration in Emerging Media from DeVry University in 2017, establishing a strong foundation for her dynamic career. With over six years of experience in the automotive industry, Stephanie has excelled in Business Development and Marketing, dedicating three years to each role. Her career has continued to evolve as a digital media buyer, where she demonstrates adaptability, strategic insight, and a keen understanding of emerging trends. Born and raised in Selma, California, Stephanie takes pride in her roots, which inspire her dedication to both her personal and professional life. Family and faith are central to her values, and she cherishes the close bond she shares with her parents, two brothers, and two sisters. Stephanie also enjoys her role as a proud aunt to her two beloved nieces and nephews, finding joy and strength in these meaningful relationships.

Mikey, a Fresno native, is a seasoned designer with over 15 years of experience in graphic design and multimedia, as well as three years of expertise in fashion design. Specializing in automotive and retail creative marketing, Mikey combines artistic passion with strategic thinking to deliver impactful designs that drive results. His versatile skill set includes illustration, logo design, packaging, and fashion, reflecting a dedication to creativity where artistry meets conversion. Mikey's journey into design began in junior high, where his passion for art inspired him to master industry-standard tools like Adobe Suite, video editing software, and 3D animation programs. Beyond his professional work, Mikey channels his creativity into fashion, designing and manufacturing custom garments featuring his signature prints. These creations, which range from graphic tees to dresses and accessories, are regularly showcased at Fresno's downtown ArtHop and local fashion runway shows, highlighting his commitment to both art and community engagement.

Bailey Layne has 9 years experience in media planning and over 12 years experience in various roles within major telecommunications and digital media companies. She brings a holistic approach to media planning with her experience in master control, ad copy application, pre-post client support & most recently supervising media planning for Spectrum Reach. Her first true love was visual arts and obtained an Associate's degree from Bakersfield College in Art. She has an eye for creative composition and a strong attention to detail.

Jennifer plays an integral role in developing complex automotive marketing strategies based on internal dealership data. As an expert in CRM, DMS, CDP and first party data analysis and usage, she continues to leverage her more than 12 years experience in automotive and BDC management into new technology and AI integrations to create, maintain, and grow quality leads resulting in higher conversions and increased close rates while decreasing defections. She works closely with our digital and account management teams to continually grow variable and fixed operations while leveraging automation, outbound efforts and providing industry specific research, competitive analysis, and secret shopper reporting. As a local Bakersfield resident, she spends time with her cats, her son, and enjoys her short drives to Disneyland as often as possible. Her love for data, strategy, and piecing together solutions likely began with the love of legos she still enjoys today! Jennifer is heart and passion behind forward moving projects bound to find new ways to better solutions.

Tou is a graphic designer and digital media specialist with over 7 years of professional experience in branding, marketing, photography, video production, and web design across nonprofit, educational, agency, and freelance environments. He earned a BFA in Graphic Design with an emphasis in Multimedia from California State University of Fresno and has built strong expertise in Adobe Creative Suite, WordPress, UI/UX design, social media content creation, and multimedia production.

As Client Services Manager at SSA Marketing, Brendan Nelson brings a dynamic blend of strategic foresight and cross-functional leadership to the team. In this role, Brendan serves as the primary bridge between clients and creative teams, ensuring that complex marketing initiatives are executed with precision, on time, and aligned with overarching business goals. With a strong foundation in project management and a relationship-first approach, he is dedicated to maximizing client value and fostering long-term collaborative partnerships.A native of the region's academic and business landscape, Brendan earned his Bachelor of Science from California State University, Fresno, before completing his Master of Business Administration (MBA) at California State University, Long Beach. This advanced training equips him with a deep understanding of market dynamics, operational strategy, and organizational growth. When he isn't managing high-impact campaigns or diving into market analytics, Brendan is an avid watch enthusiast, enjoying the history and intricate mechanics of horology.